Growth Marketing Manager at Succeed

About Succeed

Succeed by Immerse Education is a fast-growing digital platform helping ambitious students explore real-world opportunities, build skills, and prepare confidently for what comes next. With over 20,000 active users worldwide and strong traction through schools, competitions, and partnerships, we're building the go-to ecosystem for high school student success.

As part of the Immerse Education group, we combine a decade of educational expertise with a startup mindset to build products that are practical, ambitious, and globally scalable.

The Role

We’re looking for a data-driven, hands-on Growth Marketing Manager to take full ownership of our student (and school) acquisition and retention funnel. You’ll be responsible for driving qualified traffic, increasing sign-ups, and building high-converting email journeys that keep students coming back.

You’ll work directly with:

• The Founder (Product Owner) to align messaging and growth strategy

• Our Partnerships Manager to support school-focused marketing

• Our Lead Product Designer to turn insights into polished creative

• And a new Full Stack Developer to help implement and test ideas quickly

What You’ll Do

Traffic & Acquisition

• Own and optimise key landing pages for Succeed’s core offerings

• Plan and manage SEO strategy around competitions, student success content, and resources

• Build and test lead magnets (e.g. downloadable guides, templates) to grow the email list

Lifecycle & Email Marketing

• Build segmented email flows for students, parents, and teachers

• Improve onboarding and re-engagement sequences using HubSpot or similar tools

• Create regular campaign touchpoints (e.g. competition countdowns, featured content)

Experimentation & Analytics

• Design and run weekly growth experiments (e.g. referral campaigns, incentives, resource unlocks)

• Track key funnel metrics and report learnings clearly to the team

• Use tools like GA4, Hotjar, and PostHog to inform design and messaging improvements

Collaboration & Execution

• Work closely with product and tech teams to launch new growth features

• Coordinate freelance content creators or writers when needed

• Manage your projects and sprints via Asana, with clear communication and updates

What We’re Looking For

• Proven experience in growth, digital marketing, or performance roles, ideally in B2C, EdTech, or Gen Z-focused products

• Strong command of email marketing, SEO, and funnel optimisation

• Comfortable using generative AI tools (e.g. ChatGPT, Claude) to speed up content creation, ideation, and campaign execution

• Proficient with analytics platforms like Google Analytics 4, Hotjar, or PostHog for performance tracking and UX insight

• Experience managing tasks and workflows in Asana (or a similar project management tool)

• Comfortable with basic HTML/CSS, editing within CMS platforms, and making quick updates to landing pages or web copy

• Clear, concise communicator — especially when writing copy for students, parents, or school-facing materials

What We Offer

• A high-impact role with real ownership and autonomy

• Remote-first, globally-minded culture with collaborators in London, Barcelona, and beyond

• Freedom to test, ship, and learn fast without excessive process or delay

• The chance to help shape a purpose-driven platform that supports thousands of students